Steps to design an email newsletter effectively

Email newsletters are a great way to communicate with clients and to promote products. However, if done incorrectly, they're pointless. Here are a few tips to successfully design an email newsletter.

1. Have a clear design and a newsletter that is easy to scan.


2. Have pictures, graphics and product photos and ensure that they can be viewed in all email programs.


3. Make sure that there is a balance between text and images.


4. Proofread, as spelling, punctuation and grammatical errors can hamper your professional image.


5. Stay relevant to the topic at hand.


6. Keep things short and simple.


7. Choose a theme and carry it through.


8. Use big bold headlines.


9. Add a clear call to action – what is it that you want readers to do?


10. Provide links to related content areas.


11. Include a featured product or service information about a special offer. Promote a maximum of three products per newsletter.


12. Encourage subscribers to forward your newsletter. Add a 'forward to' link as well as social widgets to optimize on sharing to social networking sites. Archive newsletters on your website.


13. In every newsletter include your company name, address and contact details as well as a privacy policy.


14. Do not forget to include an 'unsubscribe' link, and make the unsubscribing process as hassle-free as possible.


15. Make use of triggered emails after people have subscribed, unsubscribed or clicked on a specific link.

While email marketing rules change over time, the above-mentioned steps are tried-and-tested methods to ensure email marketing success.



About the Author: Lewis Mossman is a freelance author who has vast knowledge in Email newsletters. For more information he suggests you to visit: http://www.graphicmail.com/